loop works with clients across the automotive industry and has established long-term relationships. We have experience in aftermarket, technology and engineering as well as lifestyle & luxury, classic and historic and motorsport and the commercial vehicle and logistics sectors.
Whether it be international product launches or the unveiling of a new technology, through to continual and retained support, we’re able to accurately report on the success of campaigns and provide feedback from media on specific topics.
Innovative start-up Alauda and its Airspeeder race series chose loop to support its world debut at the Goodwood Festival of Speed. Its aim was simple - achieve maximum exposure for its radical launch: the world’s first flying ‘car’ race series.
As a result, Airspeeder coverage ruled the media landscape for the whole Goodwood weekend, becoming the hot topic of the event. The results were extraordinary with 5.21 million estimated coverage views.
Headlining three new automotive technologies at the world’s largest motor show, the IAA in Frankfurt, Germany, Delphi Technologies UK tasked loop with promoting the innovations covering electric vehicle efficiency, optimised battery charging and a reduction in the emissions from conventional ICEs.
Working with stakeholders in the UK and in Europe, the team researched, drafted and distributed content around the world, and followed up with the leading publications to arrange interviews and gain maximum coverage.
Bringing the Brabham name back, loop was involved in media strategy and planning from the start for a launch like no other. Held in Australia House, London, the BT62 hypercar was unveiled to international media resulting in coverage in major titles all over the world.
Working within a six-month window, the campaign teased details of the new car in the lead up to the launch. Drawing on the Brabham family’s heritage, it positioned the car as a technical tour-de-force.
When SsangYong needed help with events loop took a fresh approach.
Rather than going head-to-head with more established brands with bigger budgets, the agency mixed things up to create great value events that would appeal to target media and dial up the fun. This included the #PackedLaunch in a lunch bag, a festive road trip to a Christmas market and a 'Dirty Weekend', with off-roading and hot tubs.
A purely digital project, Lotus #MerryDriftmas was a tight-budget, high-impact campaign that generated massive engagement and media coverage as well as a feel-good story for Lotus in a transformational year for the company. It allowed fans young and old, regardless of language, to talk and laugh and, most importantly, react positively to the video in the immediate run-up to the festive season.
Launching a new concept and a new brand, loop promoted the Uniti One as the ideal future mobility platform for cities around the world.
Working with the client in Sweden and its engineering partner in the UK, we engaged directly with the world’s automotive media on the launch of the Uniti One and its unique digital architecture.