How we work

Built to meet the PR, communication and marketing needs of tomorrow, loop draws on a wide range of talent, thanks to the merger of two specialist automotive agencies.

The addition of Market Engineering to the existing Newspress Creative business (now loop) in 2019 provided a complementary skillset that reflects how the automotive and sector is evolving.

Whether it’s about building the reputation of a company or brand, growing in terms of sales enquires and business results, or just engaging with the right audience be it media and end user, we deliver against those.

loop offers a full service that includes press release writing, product launches, event hosting, content and social media as well as brand strategy and communications planning.

Building reputation
Growing business
Engaging an audience

Product launches and PR

Delivering everything from press releases on services and products, announcements, Q&A summaries and briefing documents, as well as detailed launch collaterals, we understand what an audience wants to read and craft accordingly. We also represent clients directly with the media, and operate a full press office service, to ensure consistency of communication, stronger media relationships and better coverage.


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Content creation and social media

Understanding your brand, your products and your customers allows us to create all the content you need, from bylined editorial and insight pieces to direct marketing, dealer communications and customer engagement articles. Our experienced team of authors can work with stakeholders and clients to translate complex technical messages into accurate and targeted pieces of communication.

We also specialise in photography, award-winning video and presentation materials, as well as staff communication, website and social media content – working to tight deadlines and budgets as needed.


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I'd highly recommend their services to other business.

Robert Glover, Robert Glover Limited

Event design and management

Conceiving and delivering unique and memorable events, for media, customers or even investors, requires creativity and attention to detail. Our experience allows us to match the objectives of our clients with the required result to ensure they are brand appropriate and on budget.

Handling every stage of the project: from initial concept to development, guest management and logistics, and then through to delivery, we can supply all the elements required or coordinate with a client’s other suppliers to provide a seamless service.


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Brand strategy comms and planning

Knowing business objectives, we can work on with you on a broader strategy of communications. Maximising the return on investment and delivering metrics and insight on the success of each activity, as well as rival analysis, we provide clients with an effective, easy to manage service.

With activity integrated across all channels, we can plan PR and communications projects that continue to deliver the messages, story and sentiment behind a brand, and help with key aspects like crisis communications and reputation management.


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Technology in motion

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Creating a more connected, personalised and intuitive automotive experience

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In the loop

Latest news and insight
More news and insight

AB Dynamics launches new, class-leading static driving simulator

AB Dynamics has launched a static driving simulator, the class-leading aVDS-S.