An agency for automotive's evolving PR needs

Jun 29, 2020 9:00:00 AM

Specialist communications agencies Newspress Creative and Market Engineering have merged to create loop, an exciting new agency designed from the ground up to meet the evolving PR needs of the automotive industry.

Centrally located in the thriving Bicester Motion campus, loop offers something truly unique with creative consumer-facing comms and highly technical B2B expertise coming together under one roof.

The aim: to create an agency specifically to help companies across the automotive sector thrive and accelerate their growth through top-class communications in a fast-paced and ever evolving environment.

The loop name is inspired by the infinity loop logo used by parent company Newspress: the ‘looping’ together of the two agencies into one and the prevalence of loops in the automotive world – everything from racing circuits to steering wheels.

It also neatly describes the new agency’s full-service offering that includes everything from creative concepts and content creation, through to event planning and management to distribution and professional media monitoring and insight.

While loop works with dozens of clients across the full automotive spectrum, it also has a number of key specialisms including advanced automotive engineering, classic motoring and commercial vehicles.

A talented and award-winning team, spearheaded by Matt Sanger and Mal Hay, will continue to serve the needs of clients.

Matt said: “There has never been a more dynamic and rapidly evolving phase in the history of the automotive industry. We’ve designed loop as an agency to deliver against the communication challenges in a new world where classic, current, modern and future all merge in a mix of truly compelling technology and engineering stories that need telling.”

Mal added: “The launch of loop is a really exciting step for us and we have some big ambitions for the future.”

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